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Union Minister for Women and Child Development Annpurna Devi launched the ninth Rashtriya Poshan Maah 2026 at the Rudraksh International Cooperation and Convention Centre in Varanasi on 9 September 2026, in the presence of Uttar Pradesh Chief Minister Yogi Adityanath. The month long campaign, observed every September under the Poshan Abhiyaan framework, carries the theme Hamari Anganwadi, Hamari Jimmedari and calls on citizens to take shared ownership of anganwadi centres as the first point of nutrition, health and early childhood care. This year's edition also marks ten years of the Pradhan Mantri Matru Vandana Yojana and focuses on dietary diversity, fresh hot cooked meals at anganwadi centres, and community accountability for child nutrition outcomes.