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World Tourism Day 2026 is observed globally on 27 September, hosted this year in El Salvador, under the theme Digital Agenda and Artificial Intelligence to Redesign Tourism. India's central celebration was held at Bharat Mandapam in New Delhi, where Union Tourism Minister Gajendra Singh Shekhawat unveiled the National Digital Tourism Stack, an open digital public infrastructure initiative meant to make tourism offerings more discoverable and trustworthy, alongside Dekho Apna Desh 2.0 to promote lesser known destinations. According to Ministry of Tourism data, the sector contributed 5.22 percent to India's GDP and supported 8.46 crore jobs in 2023 to 2024.