The Cable Television Networks (Amendment) Rules, 2026, notified in August 2026, removed a decades-old restriction that had limited television advertisements to a maximum of how many minutes per clock hour?

Question

Accepted Answer

B. 12 minutes. The Ministry of Information and Broadcasting notified the Cable Television Networks (Amendment) Rules, 2026 in the Gazette on 21 August 2026, omitting sub-rule (11) of rule 7 of the Cable Television Networks Rules, 1994, which had capped television advertisements at 12 minutes per clock hour since 2006. The Ministry said the sector had grown from 62 channels in 2006 to over 900 today, all now fully digitised, and that television broadcasters faced an uneven playing field against digital media, which carries no equivalent advertising cap. The change is intended to give broadcasters greater commercial flexibility and improve ease of doing business.

Answer

A. 10 minutes

Answer

B. 12 minutes

Answer

C. 15 minutes

Answer

D. 20 minutes